An interactive experience to help attendees of The Rockette's Christmas Spectacular get in the holiday spirit and better picture themselves inside a brand new Lexus sedan.
A GIF Booth integrated with “celebrity overlay” technology was installed inside a Lexus LC 500 for the week leading up to Christmas. Ahead of the install, a photo shoot with Santa took place. Using those assets, an overlay was composited on every GIF, making it look as if... "Santa" was right in the passenger seat posing with guests.
Production: The Bosco
Agency: Team One
